Benchmark 2026: What do 64,000 pupils and 49,000 parents say about good education? Download the report for PO and VO here. 

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              For school relations

              We are an independent research and consulting firm with a focus on and unique access to education.

              More information
              What we do

              DUO-Onderwijs also works for school relations such as ministries, knowledge centres and publishing houses. We research and advise on image, needs, themes and trends. Our advice and implementations range from positioning, concepts, campaigns to advice on organisational and stakeholder issues. Through our media partners, with 80% of the leading media in education, we help school relations communicate with schools in a relevant way.

              Effective communication starts with the right insights.

              Research

              How well do you know education professionals? And how well do they know you? Making choices requires insight. Together we find out how the truly sits.

              We identify the needs, challenges and expectations of education professionals. Via quantitative research to in-depth interviews.

              • Image and brand awareness
              • Product, theme and need
              • Trends and developments

               

              Request a no-obligation quote
              Making an impact on content

              Opinion

              We would like to give you more insight into the complex world of education. Advice based on sound research. From positioning to core message and from content strategy to campaigns. And from a vision document to a concrete plan of action.

              • Communications
              • Product and services
              • Strategy and stakeholders
              Want to know more? Get in touch
              All educational target groups in any way

              Solutions

              Through our media partners -trade associations, unions, platforms and publishers- we have unique access to schools and education professionals with leading media and reliable data. We help you with all follow-up steps: from communication and media campaigns to generating applications, registrations and orders.

              Want to know more? Get in touch
              Our mission

              Always relevant for the education professional

              Since 1995, we have been conducting thorough research with schools and helping them with practical and strategic choices. That is why we also help organisations, such as ministries, knowledge centres, publishing houses and other suppliers, build and maintain relationships with schools. Through research and advice and sophisticated solutions.

              We are a team of researchers, educationalists and consultants. We know all about education and education professionals. Our mission is to strengthen schools together. We work for organisations that contribute to that.

              With respect to education and relevant to the function, task or role of the education professional.

              Cases
              • The National Committee 4 and 5 Mayi - commemoration and celebration, freedom and unfreedom
              • Europass - your CV will last your whole life
              • Reading Foundation - the school library
              • Esero - space in the classroom
              • Netherlands Youth Institute - pedagogical basis for every child

               

              Want to know more about what these projects look like? We'd love to show them to you.
              Contact us for a no-obligation appointment.

              Get in touch
              Media partners

              For councils, trade associations, unions and publishers

              We help councils, trade associations, unions and publishing houses with thematic, membership and readership surveys, publishing and operating their media and organising conferences and events.

              For instance, we work for the PO Council, VO Council, AOb, CNV, Association of Living Languages, KVLO and titles such as Onderwijsblad, Didactief, Van 12 tot 18 and Juf & Meester.

              View all media