National employee benchmark PO & VO 2025: what are the trends? Download the report here.
We are an independent research and consulting firm with a focus on and unique access to education.
DUO-Onderwijs also works for school relations such as ministries, knowledge centres and publishing houses. We research and advise on image, needs, themes and trends. Our advice and implementations range from positioning, concepts, campaigns to advice on organisational and stakeholder issues. Through our media partners, with 80% of the leading media in education, we help school relations communicate with schools in a relevant way.
How well do you know education professionals? And how well do they know you? Making choices requires insight. Together we find out how the truly sits.
We identify the needs, challenges and expectations of education professionals. Via quantitative research to in-depth interviews.
We would like to give you more insight into the complex world of education. Advice based on sound research. From positioning to core message and from content strategy to campaigns. And from a vision document to a concrete plan of action.
Through our media partners -trade associations, unions, platforms and publishers- we have unique access to schools and education professionals with leading media and reliable data. We help you with all follow-up steps: from communication and media campaigns to generating applications, registrations and orders.
























Since 1995, we have been conducting thorough research with schools and helping them with practical and strategic choices. That is why we also help organisations, such as ministries, knowledge centres, publishing houses and other suppliers, build and maintain relationships with schools. Through research and advice and sophisticated solutions.
We are a team of researchers, educationalists and consultants. We know all about education and education professionals. Our mission is to strengthen schools together. We work for organisations that contribute to that.
With respect to education and relevant to the function, task or role of the education professional.
Want to know more about what these projects look like? We'd love to show them to you.
Contact us for a no-obligation appointment.
We help councils, trade associations, unions and publishing houses with thematic, membership and readership surveys, publishing and operating their media and organising conferences and events.
For instance, we work for the PO Council, VO Council, AOb, CNV, Association of Living Languages, KVLO and titles such as Onderwijsblad, Didactief, Van 12 tot 18 and Juf & Meester.